How famous Youtubers have changed Podcasting themes and trends
As I mentioned in my presentation, podcasting and YouTube draw many parallels in their trajectory and formalization. One of my favourite YouTubers, Emma Chamberlian has been on YouTube since 2016 but over the years has taken many breaks from posting and now posts much less frequently. Emma was one of the first YouTubers to start a podcast and when she started she was posting on both platforms but has eventually shifted to strictly podcasting for the most part. Her move from YouTube to podcasting brought her many already committed fans like myself to the new platform which also introduced us to find other podcasts similar to hers but from smaller influencers. Since she already had an established brand of being considered one of the most authentic YouTubers sharing many aspects of her life, podcasting only felt like an extension of herself and made sense for her branding. Since she already had a team of people her podcast had a sense of professionalism and set a new standard for podcasting with production values, editing, marketing, and studio setups. A lot of the time I feel like YouTubers and influencers who start podcasts just to start them and they don't feel like an authentic version of their branding. Emma Chamberlian fights this narrative as her YouTube videos from the start were mostly just storytelling and mundane vlogs of her daily life, The title of her podcast "Anything Goes" also feeling of authenticity of herself and what she stands for. Overall I feel that Emma Chamberlian has brought a lot of attention to podcasting from her already established fandom, including myself, and has only grown the medium as a more professionalized form of audio.
I can't tell who posted this, but I really enjoyed reading it! I also grew up watching Emma and consistently watched her while she grew into her podcasting platform. I find it interesting how we have shifted to podcasts a lot more these days. I think it may come from our love for youtube videos that were similar to the production of podcasts. I feel like Emma's channel sort of resembled a podcast channel before podcasts were really popular, which is why I enjoy watching and even sometimes listening to podcasts. I think the video option gives us this home-y feel that we were used to growing up, and the relaxed couch vibe we get from a lot of podcasts now makes us feel apart of the conversation.
ReplyDeleteI rarely watch/listen to podcasts but Emma Chamberlain is one of the few people that I have actually wanted to watch on youtube or listen to her podcast. I think one of the reasons why she got so famous was because she is very relatable. As you said in your post, she is considered one of the most authentic YouTubers who shares many aspects of her life. This makes me want to actually listen to what she has to say and listen to the advice that she gives in her podcasts.
ReplyDeleteI totally agree! Emma's transition from YouTube to podcasting was so seamless. It felt like a natural evolution of her brand. Her authenticity and storytelling skills, which made her a beloved YouTuber, translated perfectly to the podcast format. I love how she's elevated podcasting standards with her production quality and marketing efforts. It's inspiring to see someone so successful use their platform to showcase smaller podcasters too. I think what sets Emma apart is that she genuinely loves podcasting. It's not just a side hustle or a trend for her. She's passionate about creating content that resonates with her audience, and that passion shines through in every episode.
ReplyDeleteI agree with your point about youtubers having no sense of direction when they start a podcast. I enjoyed Emma Chamberlains vlogs in 2020 and I feel like her podcast was an extension of her vlogs. It gave her more room to just talk whereas her videos had to have some sort of visuals, activities or collabs. I have only listened to a few episodes but the ones I have always felt like a conversation with a friend. She also tends to describe where she is while she is talking and most times she is sitting in her closet with her cat. I think these small details in her podcast continue to uphold her relatability with her audience. Even though she has become extremely successful she has maintained her authenticity and engagement with her listeners.
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